Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
sponsorship is proof of the value it adds away from big ticket sports events like the Olympics ...
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Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.
McDonald's to introduce Olympic happy meal promotion
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games. McDonald's' last ...
McDonald's 'come as you are' BETC Paris
06 Mar 2012
In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
you are isn't about going to an event and having an experience, but defining yourself through telling ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Harvey Goldsmith take the top spot in the hotly anticipated Event 100 Club, as the list of the most ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched, with partners LBi and Bigmouthmedia, to celebrate its 10 th anniversary. Following an editorial panel ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
-a-dozen Hall of Famers will be inaugurated at the gala dinner of the BrandMax event later in September. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
