Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...
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Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
events and venues based on the user's location. The ad allowed users to overcome the problem of ordering ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
. If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
task. Diageo has previously promoted Ketel One in the UK through branded events and sampling ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
with music, Kopparberg will have a presence at more than 15 festivals and major events across the UK ... and Rockness. It also plans to bring a series of events to cities across the country to showcase "un ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
of gravity toward the East. It grabbed headlines, but Polman downplays his attendance at the event, adding ... it gall you to see your rival getting so much exposure around a feel-good, global event? It has clearly ... . In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
