Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ...
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My Media World: Matt Batchelor
30 May 2012 | by Jeremy King
room with Dan Cresta. The one event I would never miss is The Media Week Awards. If money ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...
Woman's Weekly launches live show
29 May 2012 | by Nick Batten
, the magazine's first standalone live event....The event will run from 13 to 15 September at EventCity in Manchester, in partnership with ICHF Events. Woman s Weekly has previously worked with ICHF on other exhibitions, but the brand claims Women s Weekly Live is the title's first standalone event and marks the start of a formal partnership ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Olympics. Indeed, CBS recently predicted that it will be the biggest digital event that we ve ever ... the ability to watch every event live, as it happens, via high definition video streams available ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
event in the world in just a few weeks, so it's vital that advertisers use the media with the most ... and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...
Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
and events PR. PRWeek understands that, due to the size and scope of the brief, a number of Frank employees ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
national events. But that is another story ... Rufus Olins, CEO, Newsworks ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
