Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...
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Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
-Jubilee craft event in the summer half term. Grierson said: Creating an element of theatre in-store is what we ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
-operative Village, an event launched by the Co-op in a move to extend its brand....River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ...
Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
Gissing said Ocado will run marketing activity that is relevant to the high-profile events, but was also quick to point out their disruptive effect. [The Jubilee and the Olympics will] really bugger up our business because you have restricted traffic routes through London and other cities, making ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
. Outside of payments and commerce, four areas of opportunity for brands include OOH, location-based, events ... for gamification. And NFC could enable brands to interact more directly with their customers in the event ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...
MEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
, media and events manager at Jysk, said: "Throughout the pitch process, we were impressed by MEC ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
with what will be a big showcase event on site in July. Christmas is a significant part of Hamleys ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
