Tourism minister defends VisitEngland campaign against industry biteback
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.
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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s ...
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live ... before or after they've watched an event, or simply as a destination in itself. "We're looking forward ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
to more alternative events. It isn t just music festivals that have been rising in popularity. As a nation, we have been embracing all events in a big way, and there are some fantastic non-music events out ... this to Airbourne Eastbourne, a 500,000 capacity, four-day event that looks for a headline sponsorship of just 75k ...
LDR London hired for Nikki Beach pop-up Olympics club
23 Apr 2012 | by Matt Cartmell
around the launch of a pop-up event in London during the Olympic Games....LDR London won the brief via events specialist Event Atelier after a three-way competitive pitch ... for building awareness of Nikki Beach London to support ticket sales of the 17-day event, and secure brand sponsorship sales and partnerships for the experience. Event Atelier creative director Dean Carr said: We ...
'Flawsome' brands will win battle for consumers' hearts
20 Apr 2012 | by Nicola Clark
of the Oxford team has not dissipated. Oldfield, who claimed to have disrupted the event as 'a protest ... underlined the near-impossibility of guaranteeing a hitch-free event. Lord Moynihan, the British Olympic ... terrible term, but an interesting trend nonetheless. Those brands and events that are flawed, but open ...
Food & Drink/Tourism: Fika delivers a square deal for Sweden
19 Apr 2012
generated additional data capture after the event. More than 630 consumers were catered for during the event ...
Eurostar stages one-day promotion to celebrate 100 days to Olympics
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to win instant on-board upgrades, tickets to the London Olympic test events and London 2012 tickets ... -off event, called "2012 hours to go, an evening of athletics and entertainment at the Olympic stadium", on 5 ...
Absolute Radio kicks off Travelodge activity
16 Apr 2012 | by Nick Batten
an event-filled weekend in London courtesy of Travelodge. Listeners will have the chance to win the same ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee..., to secure corporate sponsorship and market the event. Click here for Q A with Phil Smith, the Queen ... of the event to help raise the 10m needed to fund it, without, at any cost, selling out the Queen. 'You have a ... in their sights', he believes about 15 brands will be involved in the Jubilee events. Importantly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
