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Golden Goose appointed to promote Sea Containers building

19 Apr 2012 | by Matt Cartmell

Golden Goose PR has won a six-month contract to promote a summer of events at the Sea Containers

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

protection regulator that will enforce the new law - has been keen to stress that, in the event of a ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

Nabs offers Partner Card to members

29 Mar 2012 | by Jeremy Lee

to events and receive one-to-one mentoring from industry heavyweights....will receive a further 20 per cent off Nabs events in return for the card contribution. Zoe Osmond ...

Dispatches from Jam's Alex Miller in SXSW, Texas, US.

14 Mar 2012 | by Alex Miller

probably already know that the reason for that is a certain SXSW event taking place in the US.

Brands sought for £10m Olympic museum

28 Feb 2012 | by Ed Owen

's event in White City and the 1948 Games in Wembley. London will become the first city in the world to host to the Olympic Games three times, following this year's event. Moynihan said: "It is a ... games . The Games are expected to become the biggest social media event in history . Visit ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

Brand Republic's recent Social Brands event explored how communicators can harness the power...The world of social media is evolving at a startling pace. To explore this ever-changing landscape, Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals the chance to hear from experts in the field through a range of panels, speeches and workshops. Here PRWeek ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

a "clean stadia policy". This means that inside any arena in which an Olympic event takes place ... to arrange. It is another matter, though, in the numerous pre-existing venues that will host Olympic events ... event results from, it can take decades for trust to be restored if it ever is. Nestle, infant ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

officer at Aviva and president of The Marketing Society, gives her summary of last week's event....have always had to run the business with a long-term view. While in Davos, I spoke at a UN event ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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