Think BR: Outdoor - the last frontier of decency
19 Oct 2011 | by Mike Baker
from the days of FCUK and Benetton, after all. Total complaints about all outdoor campaigns in 2010 ...
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Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
22 Nov 2011
Connection's FCUK slogans were genius. - If you could get tickets to any event, what would it be? I ...
BMB hires Jay Pond-Jones as creative director
29 Sep 2011 | by Anne Cassidy
in advertising, he co-created the "fcuk" campaign with Trevor Beattie while at TBWA. He also created the award ...
Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
over into ubiquity, which debases the symbolic worth of the brand. The mass appeal of Gap, FCUK ...
Close-Up: Does sex still sell in advertising?
06 Aug 2010 | by John Tylee
advertisers fall into," Trevor Beattie, the creative driving force behind the Wonderbra "hello boys" and fcuk ... , it becomes crass. "Despite my potty-mouth reputation, I was never a fan of the fcuk campaign. It may have ...
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
tired, FCUK campaign that, arguably, came to blight the brand. However is this enough? What other ... impact of FCUK worked, customers grew up and moved on. Yet, as the seasons passed, FCUK remained ... to put the FCUK brand firmly behind it, look back to its core brand and rediscover itself. It claims some ...
Fallon appointed to French Connection
04 Feb 2010 | by Kate Nettleton
by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.
The rules of engagement
01 Dec 2009 | by Stephen Armstrong
: "Games are a huge opportunity. About a year ago, we booked FCUK into Need For Speed using static ...
Diary: On the QT ..
23 Oct 2009
an e-mail with the subject "Fcuk Little Chef". The e-mail went on to explain that "Richard Hillgrove ...
Media: Chatter
10 Jul 2009
, and look where Benetton is now; fcuk did it for a while and look where the fcuk brand is now." - Guy Parker ...
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