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Treads a thin line, but pulls it off. Nice change in direction. It takes Fcuk in a direction and although it fails to feature the logo, but this works for the brand. Tut tut in deed. The ads were written by Trevor Beattie and art directed by Bil Bungay. Seen better? E-mail picks.campaign@haynet.com. ...
I admire simple and insightful thoughts. fcuk is not only simple, it has attitude....I admire simple and insightful thoughts. fcuk is not only simple, it has attitude. When I ... ? The fcuk typography is a testament to the directness of the idea. It is clean, stylish and understated ... . For me the highlight of the campaign (to date) was when Lennox Lewis donned the fcuk fear beanie hat ...
This FCUK poster, which covers a residential apartment block (unoccupied) as you enter Bristol...than the horse and cart, outdoor is a hugely effective medium. Fcuk has really seized the opportunity ... to shine. Creative media buying, like this from fcuk, will prevail. Size isn't everything, but the need ...
French Connection shocked shoppers into its stores with its first FCUK ads, but sales are now...addressed 'From FCHK to FCUK', he must have thought he had struck gold. But seven years on, the French Connection shoppers in the UK are voting with their feet - and they're not wearing FCUK shoes. Half ... the headlines solely because of chairman Stephen Marks' £36.5m divorce, the media has turned against FCUK ...
to call Trevor Beattie and the fcuk crew mad, but people who call a press conference (right ... this vision of how it went. Trevor and the fcuk boss, Stephen Marks, sit at a rickety wooden table on a ... ). They are flanked by Armalite-toting account directors from TBWA/London. 'We, the fcuk advertising liberation ...
LONDON - The Dyslexia Institute is to use the infamous French Connection "FCUK" advertising tagline.... The poster campaign was created for the institute by Saatchi & Saatchi. It features the "FCUK" tagline ...
Abbott s fcuk letter arrived last week was that it was a hoax....Abbott s fcuk letter arrived last week was that it was a hoax. Surely, we thought, the coarse ... avoid. Put it like that and the fcuk campaign seems like the kind of cynical ploy that gives ... me in a fcuk t-shirt. The word bum still makes him laugh. He s certainly not resistant ...
by the Committee of Advertising Practice (CAP), following complaints about the fashion chain's posters for its FCUK...The posters featured the tagline 'FCUK from PNUK to RCOK and back. Non-stop FNUK FCUK FM ... FCUK as the expletive 'fuck'. The ASA has in the past warned French Connection on a number ... , future posters for FCUK merchandise and services must be approved by CAP's copy advice team before ...
of the year accolade, which was won last week by French Connection UK for its fcuk campaign....David Abbott, the founder of Abbott Mead Vickers BBDO, has hit out at Campaign s advertiser of the year accolade, which was won last week by French Connection UK for its fcuk campaign ... , in a letter to Campaign this week, Abbott wrote: Fcuk me, what a brilliant choice for advertiser ...
FCUK has done a volte-face, dropped its ubiquitous logo from its recent TV ads and even diversified...that is compelling. It is disappointing that FCUK has failed to bring anything new to the party. It also offers a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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