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Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a misprint - although some might call it a mistake. Acres of mock-enraged press coverage was, no doubt, the aim. When launched recently, the campaign was described as deliberately provocative and - rather ...
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