Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
over into ubiquity, which debases the symbolic worth of the brand. The mass appeal of Gap, FCUK ...
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Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
22 Nov 2011
Connection's FCUK slogans were genius. - If you could get tickets to any event, what would it be? I ...
Close-Up: Does sex still sell in advertising?
06 Aug 2010 | by John Tylee
advertisers fall into," Trevor Beattie, the creative driving force behind the Wonderbra "hello boys" and fcuk ... , it becomes crass. "Despite my potty-mouth reputation, I was never a fan of the fcuk campaign. It may have ...
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
tired, FCUK campaign that, arguably, came to blight the brand. However is this enough? What other ... impact of FCUK worked, customers grew up and moved on. Yet, as the seasons passed, FCUK remained ... to put the FCUK brand firmly behind it, look back to its core brand and rediscover itself. It claims some ...
Fallon appointed to French Connection
04 Feb 2010 | by Kate Nettleton
by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.
Diary: On the QT ..
23 Oct 2009
an e-mail with the subject "Fcuk Little Chef". The e-mail went on to explain that "Richard Hillgrove ...
Media: Chatter
10 Jul 2009
, and look where Benetton is now; fcuk did it for a while and look where the fcuk brand is now." - Guy Parker ...
Brand owners and retailers battle over 'grey market' goods
24 Feb 2009 | by Gemma Charles
, which had started to sell grey market FCUK goods. Months later, however, FCUK made a dramatic reversal ...
Brands must bear up to new culture of complaining
17 Feb 2009 | by Gemma Charles
of the FCUK ads, which, he says, became 'stale' as people were no longer shocked by them. The cliche ...
BMB's Cheil deal - the story behind the headlines
04 Dec 2008 | by Kate Nettleton
brief May 2006 McCain shifts 15 million ad account out of TBWA\London and into BMB August 2006 Fcuk ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
