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Treads a thin line, but pulls it off. Nice change in direction. It takes Fcuk in a direction and although it fails to feature the logo, but this works for the brand. Tut tut in deed. The ads were written by Trevor Beattie and art directed by Bil Bungay. Seen better? E-mail picks.campaign@haynet.com. ...
The retail specialist has been briefed to develop a product-focused campaign, in contrast to the brand-led 'FCUK' ads for which the chain became known. Yellow Door will create a £1m global campaign for the retailer to run in lifestyle titles from next month. It is believed the ads, which use only studio shots ...
After a disappointing response to its latest campaign, French Connection has parted company with its marketing director Matthew Griffiths and called a review of its ad account.
discovers how the once-great fcuk brand lost its allure and what it is doing to recover its trendsetting...the advertising industry's doyen Trevor Beattie created the fcuk brand in 1997, punters flocked to buy the company's goods. Two years later profits had risen by 32 per cent and fcuk expanded into everything from alcoholic drinks (fcuk spirit) to men and women's toiletries. The brand thrived on stoking controversy ...
LONDON - Yahoo! UK is to open up its Messenger service to advertisers and has signed up FCUK as its...The deal, which also marks the first time FCUK has advertised online, will see Yahoo! Messenger ... ) by dressing them in FCUK's latest fashion collections. The avatars appear alongside the Yahoo! Messenger ... users to access FCUK's website, where they can buy the clothes displayed. Darren Cairns, head ...
FCUK is considering pulling its £2.5m advertising business out of TBWA\London, following last week...The fashion retailer is understood to be weighing up the options for moving the account, which has been held by TBWA since 1998 when it merged with BDDP GGT. FCUK head of marketing Matthew ... FCUK campaign, devised by Beattie, has been running since 1997. It has fallen foul of advertising ...
this be the same firm whose fcuk rebrand in the late 1990s, and controversial advertising playing on the sexual theme, generated such a wealth of free publicity? This is not to say that the fcuk marketing ...
for FCUK Fragrance, which included the line 'open here to try FCUK her'....in their underwear, and the man had his hand placed suggestively on the woman's side. Beneath this was the text "FCUK ... on the side of the page that contained samples of the perfume stated "open here to try FCUK her" and "open here to try FCUK him". The complaint was also against fragrance licensee Zirh International, which ...
months since the beginning of August were down by 18%. French Connection, famous for sticking its FCUK ... \London, would not feature the FCUK logo. Instead, the spot asks viewers "Don't you just hate being influenced ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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