BMB hires Jay Pond-Jones as creative director
29 Sep 2011 | by Anne Cassidy
in advertising, he co-created the "fcuk" campaign with Trevor Beattie while at TBWA. He also created the award ...
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ASA bans 'Sofa King Low' slogan
29 Feb 2012 | by Ed Owen
Code." French Connection has used the brand name FCUK since 1997, but dropped its use ... to use FCUK. The brand had been censured at least six times by the ASA for featuring the slogan in ads ...
Close-Up: Does sex still sell in advertising?
06 Aug 2010 | by John Tylee
advertisers fall into," Trevor Beattie, the creative driving force behind the Wonderbra "hello boys" and fcuk ... , it becomes crass. "Despite my potty-mouth reputation, I was never a fan of the fcuk campaign. It may have ...
Fallon appointed to French Connection
04 Feb 2010 | by Kate Nettleton
by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
