Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
over into ubiquity, which debases the symbolic worth of the brand. The mass appeal of Gap, FCUK ...
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Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
22 Nov 2011
Connection's FCUK slogans were genius. - If you could get tickets to any event, what would it be? I ...
Brand owners and retailers battle over 'grey market' goods
24 Feb 2009 | by Gemma Charles
, which had started to sell grey market FCUK goods. Months later, however, FCUK made a dramatic reversal ...
Brands must bear up to new culture of complaining
17 Feb 2009 | by Gemma Charles
of the FCUK ads, which, he says, became 'stale' as people were no longer shocked by them. The cliche ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
