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ASA bans 'Sofa King Low' slogan

29 Feb 2012 | by Ed Owen

Code." French Connection has used the brand name FCUK since 1997, but dropped its use ... to use FCUK. The brand had been censured at least six times by the ASA for featuring the slogan in ads ...

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

22 Nov 2011

Connection's FCUK slogans were genius. - If you could get tickets to any event, what would it be? I ...

Think BR: Outdoor - the last frontier of decency

19 Oct 2011 | by Mike Baker

from the days of FCUK and Benetton, after all. Total complaints about all outdoor campaigns in 2010 ...

BMB hires Jay Pond-Jones as creative director

29 Sep 2011 | by Anne Cassidy

in advertising, he co-created the "fcuk" campaign with Trevor Beattie while at TBWA. He also created the award ...

Helen Edwards on Branding: Fashion brands that wear well

18 May 2011

over into ubiquity, which debases the symbolic worth of the brand. The mass appeal of Gap, FCUK ...

Close-Up: Does sex still sell in advertising?

06 Aug 2010 | by John Tylee

advertisers fall into," Trevor Beattie, the creative driving force behind the Wonderbra "hello boys" and fcuk ... , it becomes crass. "Despite my potty-mouth reputation, I was never a fan of the fcuk campaign. It may have ...

Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

tired, FCUK campaign that, arguably, came to blight the brand. However is this enough? What other ... impact of FCUK worked, customers grew up and moved on. Yet, as the seasons passed, FCUK remained ... to put the FCUK brand firmly behind it, look back to its core brand and rediscover itself. It claims some ...

Fallon appointed to French Connection

04 Feb 2010 | by Kate Nettleton

by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.

The rules of engagement

01 Dec 2009 | by Stephen Armstrong

: "Games are a huge opportunity. About a year ago, we booked FCUK into Need For Speed using static ...

Diary: On the QT ..

23 Oct 2009

an e-mail with the subject "Fcuk Little Chef". The e-mail went on to explain that "Richard Hillgrove ...

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