Brands must bear up to new culture of complaining
17 Feb 2009 | by Gemma Charles
of the FCUK ads, which, he says, became 'stale' as people were no longer shocked by them. The cliche ...
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Brand owners and retailers battle over 'grey market' goods
24 Feb 2009 | by Gemma Charles
, which had started to sell grey market FCUK goods. Months later, however, FCUK made a dramatic reversal ...
Beattie McGuinness Bungay to create tights for Pretty Polly
30 Oct 2008 | by Kate Nettleton
The agency, which was originally hired to create advertising for Pretty Polly in April 2007, will now work with fashion designers to relaunch the hosiery brand's "Italia" range. Drawing on founding partner Trevor Beattie's experience creating the famous FCUK slogan for French Connection, the agency ...
Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
director at TBWA at the time, this PR coverage was a happy accident, although one he emulated with fcuk a ...
French Connection eyes young shoppers online
11 Apr 2007 | by Gareth Jones
product-focused activity, shifting away from the brand-led FCUK ads for which the chain became known ...
French Connection hands £2m task to Yellow Door
15 Aug 2006 | by by Staff
The retail specialist has been briefed to develop a product-focused campaign, in contrast to the brand-led 'FCUK' ads for which the chain became known. Yellow Door will create a £1m global campaign for the retailer to run in lifestyle titles from next month. It is believed the ads, which use only studio shots ...
Beattie ends fêted relationship with French Connection after ten years
06 Jul 2006 | by by James Hamilton
The move follows news that the brand is in talks with the specialist retail ad agency Yellow Door about a new campaign. The Beattie McGuinness Bungay co-founder is credited with turning round the fortunes of French Connection after devising the controversy-courting fcuk brand campaign for the label ...
The Work: Private View
24 Feb 2006
on directors' showreels are never as good as the pared-down cuts that actually ran?) Well, fcuk me, French ...
Yahoo! lands FCUK as first Messenger advertiser
21 Jul 2005 | by by Ben Carter
LONDON - Yahoo! UK is to open up its Messenger service to advertisers and has signed up FCUK as its...The deal, which also marks the first time FCUK has advertised online, will see Yahoo! Messenger ... ) by dressing them in FCUK's latest fashion collections. The avatars appear alongside the Yahoo! Messenger ... users to access FCUK's website, where they can buy the clothes displayed. Darren Cairns, head ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
