Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
over into ubiquity, which debases the symbolic worth of the brand. The mass appeal of Gap, FCUK ...
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Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
22 Nov 2011
Connection's FCUK slogans were genius. - If you could get tickets to any event, what would it be? I ...
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
tired, FCUK campaign that, arguably, came to blight the brand. However is this enough? What other ... impact of FCUK worked, customers grew up and moved on. Yet, as the seasons passed, FCUK remained ... to put the FCUK brand firmly behind it, look back to its core brand and rediscover itself. It claims some ...
Fallon appointed to French Connection
04 Feb 2010 | by Kate Nettleton
by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.
Brand owners and retailers battle over 'grey market' goods
24 Feb 2009 | by Gemma Charles
, which had started to sell grey market FCUK goods. Months later, however, FCUK made a dramatic reversal ...
Beattie McGuinness Bungay to create tights for Pretty Polly
30 Oct 2008 | by Kate Nettleton
The agency, which was originally hired to create advertising for Pretty Polly in April 2007, will now work with fashion designers to relaunch the hosiery brand's "Italia" range. Drawing on founding partner Trevor Beattie's experience creating the famous FCUK slogan for French Connection, the agency ...
Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
director at TBWA at the time, this PR coverage was a happy accident, although one he emulated with fcuk a ...
French Connection eyes young shoppers online
11 Apr 2007 | by Gareth Jones
product-focused activity, shifting away from the brand-led FCUK ads for which the chain became known ...
French Connection hands £2m task to Yellow Door
15 Aug 2006 | by by Staff
The retail specialist has been briefed to develop a product-focused campaign, in contrast to the brand-led 'FCUK' ads for which the chain became known. Yellow Door will create a £1m global campaign for the retailer to run in lifestyle titles from next month. It is believed the ads, which use only studio shots ...
Brand Health Check: French Connection
02 Aug 2006 | by by Ed Kemp
For almost a decade, French Connection's FCUK advertising has been central to the brand. Legend ... spotted 'FCUK' contained in a fax to the UK from French Connection's Hong Kong office. The fashion label flourished alongside the resulting ads, but the FCUK theme was finally dropped last year, when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
