Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
director at TBWA at the time, this PR coverage was a happy accident, although one he emulated with fcuk a ...
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Brands must bear up to new culture of complaining
17 Feb 2009 | by Gemma Charles
of the FCUK ads, which, he says, became 'stale' as people were no longer shocked by them. The cliche ...
The Work: Private View
24 Feb 2006
on directors' showreels are never as good as the pared-down cuts that actually ran?) Well, fcuk me, French ...
The Work: New Campaigns - UK
10 Feb 2006
into "fashion" and "style" areas. The ad is the first to air since French Connection dropped the fcuk slogan ...
Ad strategy: Past its sell-by date?
02 Nov 2005
adorned the chests of a whole generation of 20-somethings. French Connection's FCUK has certainly ... been toned down, it is a reflection of FCUK's notoriety that the media was so keen to hail its demise ... slogan that has been woven throughout the business. The value of FCUK, says Alex Kuropatwa, managing ...
News Analysis: Portman Group faces stern test
05 Oct 2005
withdrawn or renamed as a result. It cites the examples of the withdrawal of fcuk Spirit two years ago ...
Close-Up: Newsmaker - Behind Beattie McGuinness Bungay's launch
13 May 2005
: clients? The smart money is on fcuk moving with the trio; the day after the launch, Beattie and McGuinness ...
Beattie eyes McCain as speculation mounts over client exodus at TBWA\London
11 May 2005 | by by Staff
start-up, could take the £15m McCain advertising account as well as FCUK and the Labour Party with him...reported that FCUK was considering pulling its business out of TBWA\London, following last week's departure ... , which could also go after another successful election campaign, the FCUK account is close to Beattie ... and FCUK would be great account catches for any agency, both spend relatively little on advertising. FCUK ...
Superbrands case studies: Specsavers
12 Apr 2005
. Recent Developments To satisfy younger customers Specsavers recently added glasses by Storm, FCUK, Boss ...
The Work: Private View
25 Feb 2005
optimistic, these ads are gentle but powerful because of their honesty and humour. The new fcuk (2 ... that was so brilliantly distilled into fcuk. I open the direct mail letter from the Royal Marines (4 ... direction. Fcuk (2) is a great brand with a huge advertising history behind it. Quite rightly, it has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
