Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
Global: Focus on ... Egypt
11 May 2012
brands FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G and Coca-Cola leading ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
