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at GMG a year before he became chief executive. He says his experience of brands and marketing at FMCG ...
Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ...
healthcare, OTC and FMCG brands for the pharmaceutical giant. Now responsible for Centrum, the world ...
with Unilever back some 50 years, via its acquisition of Lintas, which was originally the FMCG company's in ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
what would be considered a major campaign on OOH. FMCG brands came to the fore in 2011 in OOH, led ...
report Economic Uncertainty Affecting FMCG Sales, the price of an average UK shopper s weekly groceries ... for saving. This promotional pressure is most intense in the UK, where nearly 55% of all FMCG products ... report Retail Private Label Brands in Europe highlights that in the FMCG sector, shoppers in the UK buy ...
the prestigious Western European media business for the FMCG giant. Follow Mark Banham on Twitter @Banham72 ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly
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