NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...
How we learned to stop worrying and love failure
24 May 2012
of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
