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Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...

Brand barometer: Nivea viral campaign reviewed

04 May 2012

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Katherine Levy: Nice to see a client urge collaboration over competition

19 Apr 2012 | by Katherine Levy

It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was making a play for Unilever. If you haven't heard this one already, then you may need a moment to recover from shock. It has been said that Publicis is involved in the pitch for Unilever's North American ...

All about ... Brits relocating to the US

12 Apr 2012 | by Alasdair Reid

specialist expertise. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

, with FMCG and retail brands cementing their position among the top spenders....Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Trend report: Corporate barter

14 Mar 2012 | by Mark Banham

the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma. Barter grows ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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