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Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

03 May 2012 | by Matthew Chapman

." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The Revolution Awards 2012 - winners in full

23 Apr 2012 | by Kim Benjamin

by MadeByPi FMCG Invisible for Black White launch by Carat Leisure/Travel ebookers ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

, with FMCG and retail brands cementing their position among the top spenders....Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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