Malcolm Gooderham, TLG: Aspire to be a change-maker
17 Jan 2012 | by Malcolm Gooderham, TLG
in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...
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Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
Global Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision
02 Dec 2011
-statement in connection with this FMCG giant. In October, its reported net revenue and comparable net revenue were both ...
Cohn & Wolfe signs agreement to acquire Impactasia in China
30 Nov 2011 | by Matt Cartmell
and tourism, art and design, luxury goods, healthcare, technology and FMCG. A statement from WPP-owned Cohn ...
Global Think-Tank: Ivan Pollard, Coca-Cola
30 Nov 2011 | by Philip Smith
. Huge brand portfolio In many ways, big feels like an under-statement in connection with this FMCG ...
How do you measure up?
03 Nov 2011 | by Lawrence Collis, Shine Communications
on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...
Location, location, location
28 Sep 2011 | by Cathy Bussey
by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... director Thomas Delabriere told Forum delegates. While Innocent adopts a standard FMCG innovation step ...
Bibi Hilton, GolinHarris: Time to attract specialists
12 May 2011 | by Bibi Hilton, GolinHarris
channels. This is increasingly standard practice in FMCG and a trend that is spreading to other consumer ... the greatest influence on your current campaigns? Sustainability is becoming a mainstream concern. FMCG ... of their ingredients. Also, appetites are Increasing for premium FMCG products. In the current climate, consumers ...
Campaigns: Consumer - Crystal designs make Diet Coke sparkle
25 Mar 2011 | by Cathy Bussey
kind of fizz into a FMCG campaign trying to break into the style and fashion arena, even for a brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
