Christmas Event Venues: Party Time
03 Sep 2004
such as the Natural History Museum. On the other hand, high-end FMCG clients naturally look for a venue with a focus ...
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Product of the Year for Good Relations
29 Apr 2005 | by Richard Cann
The awards, staged next February, will see a consumer panel, made up of more than 12,000 households, vote for FMCG products. Winners are allowed to display the PoY brand. PR activity for this February's inaugural awards, which attracted more than 100 entries in 24 categories, was handled by The SPA ...
Media Analysis: Motorsport mags offer F1 access
23 Jul 2004
because we're a premium product. What are the common mistakes? What we don't want is some FMCG product ...
PROFILE: Jenny Halpern, Halpern - Diversification is key to Halpern's growth
14 Mar 2003 | by Ian Hall
of the year. In addition, she wants the agency to win business with FMCG brands; she talks of targeting ...
PROFILE: Jenny Halpern, Halpern - Diversification is key to Halpern's growth
07 Mar 2003 | by Ian Hall
of the year. In addition, she wants the agency to win business with FMCG brands; she talks of targeting ...
PRWEEK AWARDS: Product & Promotion - Marcoms: Consumer
01 Nov 2002
into snooker's tired image. This bad boy approach has led to sponsorship negotiations with a major FMCG brand ...
ANALYSIS: Forum marketers reap benefits of PR in the mix
27 Sep 2002 | by ALASTAIR RAY
their first taste of responsibility through PR. Tony Franco, a former marketer at FMCG giant Nestle and now ...
OPINION: News Analysis - Imagination in the field for Euro 2000 sponsors. Association with one of summer’s biggest sporting events is not just about being seen, but offers a number of PR opportunities for sponsors
23 Jun 2000 | by ADAM HILL
multitude of FMCGs have rushed to sponsor Euro 2000 seduced by the association with the third...The major footballing nations of Europe are not the only leading brands attending Euro 2000. A multitude of FMCGs have rushed to sponsor Euro 2000 seduced by the association with the third-biggest sporting event in the world, after the Olympics and the World Cup. PR exploitation of Euro 2000 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
