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Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
, with FMCG and retail brands cementing their position among the top spenders....Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its numbers ...
capability officer at FMCG company Mars; Eric Bader, president G14 and chief strategy officer worldwide ...
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
this, to encourage user take-up. "This will also be very interesting for the FMCG sector to give ...
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
Valassis, which handles 85% of coupons in the UK for the nation's major retailers and FMCG brands, recorded 63.5 million redemptions resulting from 722 campaigns which ran over the period. Retailers issuing their own coupons through direct mail accounted for the majority of the four-fifths of coupons ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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