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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

How we learned to stop worrying and love failure

24 May 2012

of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Project: Worldwide

10 Apr 2012 | by Kim Myhre and Mike Amour, Project: Worldwide

for forward-thinking brands in automotive, fashion, FMCG, financial services and just about every other ...

School Reports 2012: Maxus

02 Apr 2012 | by Staff

not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter that to a WPP ...

Trading places: this week's people moves

30 Mar 2012 | by Staff

. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...

CMW appoints North as digital strategy chief

29 Mar 2012 | by Sara Kimberley

North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...

Danone seeks shop for Actimel digital brief

29 Mar 2012 | by Sara Kimberley

The FMCG company has approached agencies with a brief to work across all of Actimel s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently use a retained digital agency for Actimel but the brand has worked with several ...

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