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marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
to either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...
The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...
was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its numbers ...
that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...
, launched its 'Breathe Happy' campaign in the UK in July after ads across Europe and the US. The FMCG ...
The campaign marks the latest stage of Unilever's high-profile 'Love/Hate' work, which helped the FMCG company become advertiser of the year at the Cannes advertising festival in 2010. The new ad positions Marmite as a no-nonsense addition to bland meals. Created by DDB, the TV ad features Dave ...
Sunbites. This ticks all the boxes of a classic FMCG ad. The reality star, the homecoming, the importance ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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