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The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...
North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...
The FMCG company has approached agencies with a brief to work across all of Actimel s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently use a retained digital agency for Actimel but the brand has worked with several ...
The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...
FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ... that this is not necessarily the start of drastic changes to FMCG marketing departments across the board. In January ... marketing obviously makes a lot of sense; it is like point of sale marketing,' he adds. 'For some FMCG ...
. Whatever the outcome, the prize has recently become more juicy following the FMCG giant's recent 125 ...
The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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