Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign
27 Oct 2011 | by Sarah Shearman
Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ... are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...
Manning Gottlieb OMD wins One FMCG account
01 Apr 2011 | by Katherine Levy
of ethical FMCG products marketed by Global Ethics, a not for profit organisation.
FMCG goods 'recession-resistant', says Unilever Asia president
29 Nov 2010 | by Magz Osborne
, and that many FMCG brands are resistant to recession, "because people still have to wash their hair and brush ...
Print is most efficient medium for FMCG advertisers
15 Nov 2010 | by Maisie McCabe
Print and outdoor are the most efficient media for FMCG advertisers, according to research from...and production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p. For FMCG advertisers, the return on investment for outdoor increases as outdoor's share increases ... reported that FMCG advertisers should increase the share of spend on outdoor from 15% in 2009/10 to 22 ...
FMCG brands increase online ad expenditure
05 Oct 2010 | by Sarah Shearman
FMCG companies significantly increased their online adspend in the first half of 2010, accounting...advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and finance ... : "FMCG brands have taken time to understand the evolution of online advertising, but they are now ...
Gillette sets out to create biggest FMCG launch in UK
17 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Following a successful launch in the US, P G hopes to beat its own record by creating the largest FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the Gillete Fusion razor. The razor, tested on 30,000 men, is claimed to have unique technologies ...
Bacardi hires senior FMCG marketer Stefan Bomhard
13 Aug 2010 | by Gemma Charles
Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
