Media Forum: Are clients excited by iPad?
16 Apr 2010
, squeezing and rotating the variables in their propositions or FMCG brands creating super-casual gaming type ...
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Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
that one sector above all others, FMCG, remains immune to its charms....all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most FMCG companies are now spending on online display so reports this week that Reckitt Benckiser ...
Media: Double Standards - Web publishers ready to put gloom behind them
02 Apr 2010
. In 2010, I see FMCG spend going some way to filling the void left by the automotive sector as FMCG clients ...
The Work Review
19 Mar 2010
-through of the earlier love it/hate it campaign. Perhaps I've just seen too many spoof perfume/FMCG ads. Then again, what ...
Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'
22 Jan 2010
Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been guilty of neglecting digital channels? FMCG has been in the digital doghouse for years, averaging ... -friendly culture. - How true is it that a lot of digital activity doesn't suit FMCG brands because it's more ...
The Week: Media Reviews - Henkel UK sticks with MEC
08 Jan 2010
for Henkel, the FMCG company that owns brands including Right Guard and Schwarzkopf.
Campaign Media Awards 2009: Outdoor Sales Team of the Year - CBS Outdoor
27 Nov 2009
, FMCG advertisers got on board, spending 22 per cent more on buses during the judging period. This contrasts with a fall of 10 per cent in FMCG advertising across the rest of the outdoor sector. This success ...
Editorial: Marketing's come of age but challenges lie ahead
20 Nov 2009
the exclusive preserve of FMCG manufacturers and had yet to make its full impact on mass marketing. How ...
The Week: City News - Unilever adspend increases
13 Nov 2009
The FMCG giant reported a sales volume growth of 3.6 per cent compared with the same time last year but a fall in pre-tax profit of 43 per cent to 1.27 billion. ...
IPA Awards: Bronze Award - Best Media: Frijj
13 Nov 2009
an entertainment brand rather than an FMCG product and generated a payback of £1.04 per £1 spent. Summary ... an entertainment brand rather than an FMCG product. This was achieved through a multifaceted campaign ... like an entertainment brand than an FMCG product. - Duncan George, former sales director, AOL. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
