Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma. Barter grows ...
Search results for FMCG
Search filters:
By Publication
- mediaweek.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (1)
- Agency (17)
- Digital marketing (4)
- Marketing (3)
- Media (40)
- More...
By Industry Sector
- Agencies (9)
- FMCG (2)
- Food & Drink (1)
- Industry (1)
- Media / Entertainment (41)
- More...
- Retail (1)
- Technology (2)
- Telecoms / Utilities (6)
- Less...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ...
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
27 Jan 2012 | by Nick Batten
what would be considered a major campaign on OOH. FMCG brands came to the fore in 2011 in OOH, led ...
Nick Emery appointed chief executive of Mindshare Worldwide
26 Jan 2012 | by Mark Banham
the prestigious Western European media business for the FMCG giant. Follow Mark Banham on Twitter @Banham72 ...
Addressable TV ads don't interest big brands, claims BBH's Kershaw
01 Dec 2011 | by Maisie McCabe
Speaking as part of panel session at the Future TV Ad Forum this morning (1 December), Kershaw questioned whether the degree of addressability available through connected TV was really useful for bigger FMCG brands. Kershaw said: "That's why Google built its search business through [smaller brands ...
Mid-roll ads have edge in long-form content, research claims
16 Nov 2011 | by Daniel Farey-Jones
The analysis took in more than five billion FMCG category ad impressions in full-episode player content, which is generally straight-from-TV material longer than 15 minutes. It found that 93% of mid-roll ads were viewed through to the end, compared to 85% of pre-roll ads and 83% of post-roll ads ...
Trend Report: Is the industry ready for mobile?
10 Nov 2011 | by Mike Fletcher
for mobile-use are effectively closed for one day in every working week. It's not just FMCG brands ...
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
07 Nov 2011 | by Sophie Maden
in the automotive, finance, technology, retail and FMCG sectors. She was also appointed co-chairwoman of the Mobile ...
Global Radio revenues decline 1.3%
17 Oct 2011 | by Maisie McCabe
of different sectors. Revenue from FMCG advertisers grew 19%, telecoms grew 36%, motors grew 40%, utilities ...
O2 Media hires head of client strategy
04 Oct 2011 | by Matthew Chapman
Nicolaou will manage O2 Media's client sales team and will be responsible for developing mobile marketing solutions and working with client marketing directors in sectors including retail, FMCG ... having worked at Mindshare, Initiative and Manning Gottlieb OMD across the automotive, FMCG ...
Additional Information
Campaign Jobs
- Junior/Mid Digital Designer £25 - 35K Digital Gurus £25000 - £35000 per annum, London
- Senior Data Analyst Flow Caritas £33000 - £35000 per annum, London
- INTEGRATED PRODUCER Major Players £32000 - £36000 per annum, City of London
- Website Operations Manager - International - Retail ReThink Recruitment £30000.00 - £35000.00 per annum, City of London
- Online Publisher Account Manager Propel £30000 - £35000 per annum + £30-35k + benefits, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
