Jury is out on whether hyperlocal publishing can pay
14 Jun 2010 | by Gordon MacMillan
- The Wall Also on The Wall FMCG brands not even sure they should be in social media US sees ...
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Starcom appoints Benoit to head Procter & Gamble account
07 Mar 2011 | by Mark Banham
and powerful combination of deep expertise in these areas along with extensive time working on global FMCG ...
Meet Sarah Power, Burger King
25 Mar 2009 | by Staff
across FMCG and retail brands for the past 12 years - and eaten a few burgers in my time. Which medium ...
Meet the Client: Michael Bates, Morrisons
17 Mar 2009 | by Staff
with the days in FMCG, prepared me well for the challenges we now face. Which medium can't you do without ...
Display - more than just click-throughs
10 Feb 2009 | by David Murphy
UK Ireland, believes the fast moving consumer goods (FMCG) sector presents opportunities for increase in a downturn. "Almost 20p of every pound spent on media in the UK goes online, but in the FMCG ... for online advertising, the FMCG sector is a good example of a vertical that is all about branding and has ...
Cadbury Creme Egg campaign reaches 18 million
23 Sep 2008 | by Aimee Stokes
.99% (FMCG average is 0.53%). Research by Hall and Partners found that overall campaign recognition was 54 ...
MailOnline to set up in-house creative advertising division
23 Sep 2008 | by John Reynolds
would take on "bigger, wider executions" that tend to lend themselves to fashion and FMCG brands ...
Are brands the new record labels?
16 Sep 2008 | by Adam Woods
can replicate," he says. "It is perhaps one of the FMCG (fast-moving consumer goods) advertisers ...
OMD hires Smyth for digital planning
02 Sep 2008 | by Arif Durrani and Kunal Dutta
's FMCG and blue chip clients, which include McDonald's, Reckitt Benckiser and Vodafone. In July, OMD UK ...
Platform A wins Turner ad deal
08 Jul 2008 | by Fiona Ramsay
revenues with FMCG brands. He added: "We will still work on an la carte basis with our key clients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
