Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma. Barter grows ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Beauty, which will offer cosmetics lines from face creams to fake tan. Mone's first foray into the FMCG ...
Transparently green
14 Mar 2012 | by Elisabeth Jeffries
the recession, price has been the consumer's chief concern, at least in the FMCG sector. 'Given that people ...
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
. Ultimately, the KPIs are different for different organisations. Many businesses in sectors such as FMCG ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
product adoption by consumers. In an FMCG market where there is a huge amount of competition to get cut ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
other than Facebook, to engage further with casual gamers. Evans background is firmly in FMCG land ...
Think BR: Will your innovation sink or swim?
08 Mar 2012 | by Jonathan Weeks
In every market, every FMCG category and with the vast majority of brands there is innovation. In some cases using the word innovation may be too broad - from our own experience we see that nearly two ... winner you have to try all the flavours. Several FMCG brands have used this recently, using UK ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
product-led than brand-led, like FMCG marketing, and Yahoo! shouldn't be any different in that respect ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
