Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...
Private View: Dave Trott and Sarah Golding
24 May 2012
and memorable spokesman, a rare moment of FMCG flair. Really? Why? Pilgrims Choice is a company specialising ...
How we learned to stop worrying and love failure
24 May 2012
of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
