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the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... - and there's a lot more to come ... but we can't talk about that yet,' adds Donnelly. HOW THE FMCG ...
The company acquired the Knorr-branded sauce products in 2000, following its merger with Bestfoods. The move follows chief executive Paul Polman's decision that there is little growth left for the brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to retain ...
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
: FMCG, leisure, charity/associations, financial services and retail. The most popular disciplines were ... , in descending order: FMCG, retail, financial services, travel/transport and leisure. TOP TIPS TO GET CUT ...
' experience in the household-goods sector, has overseen a transformation in marketing at the FMCG company ... Gladman, Diageo GB The long-haired Gladman may not look like a stereotypical FMCG marketer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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