Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough...of the 'conflicted' consumer is having a particular impact on FMCG brands, with those in the mid-market finding ... apparent that for mid-market FMCG brands, there are new rules of engagement if they are to successfully cut ... discounts was top of the agenda at the start of the recession, the biggest FMCG companies quickly realised ...
P&G marketing chief urges 'do and learn' experimental culture
22 Mar 2012 | by Staff
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ...
Marketing Guru on... shaking up an underperforming team
21 Mar 2012 | by Mhairi McEwan
make you look and feel like a fish out of water. In addition, FMCG marketing can be markedly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
