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partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
For many FMCG brands marketing trumps innovation. Perhaps innovations are marginal, or easily replicable ...
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
sales platform, emphasising instead the opportunity for enhanced engagement. For FMCG brands more ...
Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative...from one of the globe's most powerful FMCG brands. Great marketing should not always be about numbers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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