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Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
perspective on the rescue market, she has also brought her FMCG brand management and development expertise ...
the business of the importance of maintaining our reputation," he says. "It is far more ingrained than in FMCG ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
.44 4 Johnson Johnson FMCG 59.41 2.35 5 HP Electronics 59.06 12 ... Apple Electronics 56.43 -0.48 14 Danone FMCG 56.15 1.39 15 L'Oreal FMCG 55.84 22.68 16 Mercedes-Benz Automotive 55.24 2 ...
Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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