Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
; FMCGs less so. Not seen on screen Not everything needs to be screen-based in the future. Hiding ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
their physical and online operations, with sales their goal. Meanwhile, FMCG brand-owners such as Unilever ... . 'But for FMCG brands, there are opportunities to reward their advocates, and in a way that is simple ...
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
with messages about deals and so on. According to SymphonyIRI Group, more than half of all FMCG products ... for FMCG products in Europe is 8%, costing brands at least e4bn ( 3.5bn) a year in lost sales. What's more ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
