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Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ... that this is not necessarily the start of drastic changes to FMCG marketing departments across the board. In January ... marketing obviously makes a lot of sense; it is like point of sale marketing,' he adds. 'For some FMCG ...
that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
Oliver Rudgard's CV reads like a dream for those who like to indulge. Cigarettes, ice cream, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing. On first impressions, Rudgard and Tyrrells are a good fit: both are a bit upmarket, hail from Herefordshire ...
executive and global CMO Tim Mason . ( Campaign ) P G , the global FMCG giant, has promoted Patrice ...
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
surging commodity prices will do to FMCG marketing budgets. Last week's Japanese earthquake ...
-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... - and there's a lot more to come ... but we can't talk about that yet,' adds Donnelly. HOW THE FMCG ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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