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Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its numbers ...
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ... are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...
marketer manifesto Classically trained FMCG marketing directors could be approaching their use-by date ...
by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...
2009-10, the FMCG giant rolled out the scheme globally, joining forces with major retailers ...
of ethical FMCG products marketed by Global Ethics, a not for profit organisation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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