NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was making a play for Unilever. If you haven't heard this one already, then you may need a moment to recover from shock. It has been said that Publicis is involved in the pitch for Unilever's North American ...
All about ... Brits relocating to the US
12 Apr 2012 | by Alasdair Reid
specialist expertise. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
, with FMCG and retail brands cementing their position among the top spenders....Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...
Trading places: this week's people moves
30 Mar 2012 | by Staff
. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
