15 May 2012
| by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September.
Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
01 May 2012
| by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence.
The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
23 Mar 2012
| by David Benady
way of integrating those areas.
One problem for FMCG brands is that they may find ...
20 Mar 2012
| by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends.
It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
02 Feb 2012
| by Staff
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
to consumers
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y R, TSB me
FMCG ...
13 Dec 2011
| by Gail Kemp
that we feature only real Autoglass technicians.'
It is a similar story for Wickes, which hired FMCG ...
02 Dec 2011
| by Staff
S Start
Financial
Savvy Marketing
Asda Student Shopper Card
FMCG
Abbott Mead ...
07 Nov 2011
| by Sophie Maden
in the automotive, finance, technology, retail and FMCG sectors. She was also appointed co-chairwoman of the Mobile ...
13 Oct 2011
| by Staff
marketer manifesto
Classically trained FMCG marketing directors could be approaching their use-by date ...
04 Oct 2011
| by Matthew Chapman
Nicolaou will manage O2 Media's client sales team and will be responsible for developing mobile marketing solutions and working with client marketing directors in sectors including retail, FMCG ...
having worked at Mindshare, Initiative and Manning Gottlieb OMD across the automotive, FMCG ...