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Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Social media: how your research can get the most out of the world's biggest focus group

way of integrating those areas. One problem for FMCG brands is that they may find ...

Engine Group does 'pop art' cover for this week's Marketing

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...

Marketing's Adwatch of the Year 2011

that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...

Sky marketer scoops top prize at Brand Event Awards

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

in the automotive, finance, technology, retail and FMCG sectors. She was also appointed co-chairwoman of the Mobile ...

Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers

marketer manifesto Classically trained FMCG marketing directors could be approaching their use-by date ...

O2 Media hires head of client strategy

Nicolaou will manage O2 Media's client sales team and will be responsible for developing mobile marketing solutions and working with client marketing directors in sectors including retail, FMCG ... having worked at Mindshare, Initiative and Manning Gottlieb OMD across the automotive, FMCG ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.