How we learned to stop worrying and love failure
24 May 2012
of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
by MadeByPi FMCG Invisible for Black White launch by Carat Leisure/Travel ebookers ...
Project: Worldwide
10 Apr 2012 | by Kim Myhre and Mike Amour, Project: Worldwide
for forward-thinking brands in automotive, fashion, FMCG, financial services and just about every other ...
School Reports 2012: Maxus
02 Apr 2012 | by Staff
not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter that to a WPP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
