to remove filtersProject: Worldwide
10 Apr 2012 | by Kim Myhre and Mike Amour, Project: Worldwide
for forward-thinking brands in automotive, fashion, FMCG, financial services and just about every other ...
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How we learned to stop worrying and love failure
24 May 2012
of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
Class of 2012
22 Mar 2012
in managing a portfolio of FMCG brands including Flora, Flora pro.activ, Colman's, Stork and Bertolli. Her ...
On the Campaign Couch ... with JB
01 Mar 2012
launched a multimillion-pound brand campaign for a big FMCG client that we're very proud of. Now the client ...
Pitch Update
23 Feb 2012
. Whatever the outcome, the prize has recently become more juicy following the FMCG giant's recent 125 ...
On the Campaign Couch ... with JB
16 Feb 2012 | by Jeremy Bullmore
This commitment to the cutting edge of the industry has built my own brand awareness but done little to improve sales or awareness of the FMCG brands that my company sells. Would you advise a change of focus? A: Despite your regrettable use of language, I think I may be about to praise you. There have ...
On the Campaign Couch...with JB
19 Jan 2012
wish you'd thought of that. Q: I'm a client for a major FMCG company. Every week, I seem to flick ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
The adhesives brand UHU gave him his entree into the world of FMCG. He spent two years there before joining ...
Is conflict a barrier at pitchlist stage?
13 Oct 2011 | by John Tylee
promote the own-label products of our client Sainsbury's, but we also have an extensive portfolio of FMCG ...
When it's crunch-time, this client trusts his gut
28 Jul 2011 | by John Tylee
. With the best young marketing talent now having such a broad range of options, FMCG companies aren't the magnet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
