to remove filtersAll about ... Brits relocating to the US
12 Apr 2012 | by Alasdair Reid
specialist expertise. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG ...
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Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was making a play for Unilever. If you haven't heard this one already, then you may need a moment to recover from shock. It has been said that Publicis is involved in the pitch for Unilever's North American ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Why should supermarkets be on the media plan?
16 Feb 2012
is from new or repeat shoppers. However, supermarkets don't only drive sales of FMCG products. As recent ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
at GMG a year before he became chief executive. He says his experience of brands and marketing at FMCG ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.
On the Campaign Couch...with JB
19 Jan 2012
wish you'd thought of that. Q: I'm a client for a major FMCG company. Every week, I seem to flick ...
Channel 5 and MPG embroiled in trading dispute
12 Jan 2012 | by Maisie McCabe
of disputes, but a squeeze on margins at the start of 2010 led to ads from FMCG giants such as Unilever ...
Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact . The global FMCG conglomerate has also launched a new marketing strategy, Crafting Brands for Life, designed to better position products within consumers lives ...
Will ads on Twitter be a hit?
15 Sep 2011 | by Alasdair Reid
will probably appeal most to direct response clients who have frequent promotional activity. However, some FMCG ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
