to remove filtersLet's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...
Mars appoints agencies to Galaxy digital account
23 Jan 2012 | by Sarah Shearman
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly
Digital shops gear up for GSK roster review
09 Jun 2011 | by Sarah Shearman
The FMCG giant is understood to have invited digital agencies to submit their details to an online portal to take part in a survey as part of the roster review. However, it has not provided any further details about which territories the review will include. GSK specialises in consumer healthcare ...
Danone calls UK digital advertising pitch
22 Jul 2010 | by Sara Kimberley
The FMCG giant Danone has called a review of its UK digital advertising arrangements.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
MEDIA 360: Kellogg marketer in quest for 'second golden age of advertising'
11 Jun 2010 | by Daniel Farey-Jones
for an FMCG company is equivalent to the arrival of television advertising in the 1960s, when Kellogg was much ... environments". "It really is a very difficult area for FMCG brands. It hasn't got the silver bullet ...
P&G launches augmented reality campaign for Always
31 Jul 2009 | by Kate Nettleton
expenditure on the Always brand was spent on internet advertising. The campaign comes shortly after the FMCG ...
Advertisers urged to support offline media
11 Jun 2009
point of share gain. Nielsen based its verdict on the analysis of 123 FMCG brands across 30 categories ...
Axe reviews global digital advertising
09 Apr 2009
The FMCG giant has put together a shortlist of agencies, which includes a mixture of advertising, direct marketing, digital, London-based and international shops. It is not yet known whether the successful agencies will pitch for new projects in different markets, or against each other for existing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
