to remove filtersWhat Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
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Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Nestlé calls review of UK direct roster
22 Oct 2009 | by Claire Billings
The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...
Iris appoints Dickens and Walker as part of creative reshuffle
25 Mar 2009 | by Matt Williams
and Coca-Cola. Bayfield will take up the role of senior writer across Iris' FMCG accounts, as well as its ...
Premier Foods appoints Haygarth for DM task
13 Mar 2009 | by Matt Williams
to the 3 million direct marketing account for the PDA brand Palm. The agency also handles FMCG brand ...
The Work: Private View
31 Oct 2008
. Unfortunately, a rather disappointing website. The problem lies in its pure, unashamed vanity. FMCG products ...
The Direct Approach: Going beyond ROI
10 Oct 2008 | by Gavin Wheeler, WDMP
proved this in further studies with Dunnhumby and a number of FMCG brands. They found that while ...
Dunnhumby boosts media data offering
17 May 2007 | by Staff
Janes joins dunnhumby as the head of media solutions and development, and will work with media agencies and clients on using its Tesco Clubcard data to aid media planning. He joins an existing media team at dunnhumby and is tasked with linking its transactional data with FMCG advertising campaigns ...
The Direct Approach: Has marketing moved on?
06 Oct 2006 | by Professor Derek Holder, Institute of Direct Marketing
" marketing, when even the large FMCG companies recognised the need to "segment" their markets. Typically ...
Unilever names roster agencies
28 Jul 2006 | by Claire Billings
Review cuts FMCG giant's direct marketing and digital roster from more than 20 agencies to seven.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
