to remove filtersHow we learned to stop worrying and love failure
24 May 2012
of the melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... have smartphones. However, using mobile to activate FMCG sales in-store is becoming a holy grail. UK ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
Project: Worldwide
10 Apr 2012 | by Kim Myhre and Mike Amour, Project: Worldwide
for forward-thinking brands in automotive, fashion, FMCG, financial services and just about every other ...
School Reports 2012: Maxus
02 Apr 2012 | by Staff
not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter that to a WPP ...
CMW appoints North as digital strategy chief
29 Mar 2012 | by Sara Kimberley
North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...
Danone seeks shop for Actimel digital brief
29 Mar 2012 | by Sara Kimberley
The FMCG company has approached agencies with a brief to work across all of Actimel s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently use a retained digital agency for Actimel but the brand has worked with several ...
Class of 2012
22 Mar 2012
in managing a portfolio of FMCG brands including Flora, Flora pro.activ, Colman's, Stork and Bertolli. Her ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
