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The Collective appoints Holler to UK digital account

The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...

Marmite launches 'hate cuisine' TV ad

The campaign marks the latest stage of Unilever's high-profile 'Love/Hate' work, which helped the FMCG company become advertiser of the year at the Cannes advertising festival in 2010. The new ad positions Marmite as a no-nonsense addition to bland meals. Created by DDB, the TV ad features Dave ...

P&G launches 'Proud sponsor of mums' campaign

Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate

Dogs beat Darth Vader in Super Bowl ad ratings

Bud Light "dog sitter" and Doritos "pug attack" were each rated 8.35 out of 10, topping national newspaper USA Today's poll, which gauged 282 volunteers' live reactions during the game . Car manufacturers and FMCG brands dominated the line-up of more than 50 ads, which are estimated to have generated ...

Pick & Turkey league (4 Feb 2011)

, it would be nice to see an FMCG ad break the mould for a change by seeing the dad doing the cooking ...

What Next in Digital?

, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...

Hovis goes back to 70s for new TV spot

Hearty Oats is likely to be one of the major FMCG launches of the year, with parent company Premier Foods ...

Muller launches £9m campaign for Corner yogurts range

, the FMCG manufacturer lets Mary realise her dream by letting the inner stallion in her free, as she runs ...

Burnett tightens its grip on Max Factor

digital roster. In April last year, the FMCG giant announced it was creating its first roster of digital ...

 

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