The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...
The FMCG company has approached agencies with a brief to work across all of Actimel s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently use a retained digital agency for Actimel but the brand has worked with several ...
. Whatever the outcome, the prize has recently become more juicy following the FMCG giant's recent 125 ...
The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly
The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact . The global FMCG conglomerate has also launched a new marketing strategy, Crafting Brands for Life, designed to better position products within consumers lives ...
The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...
extensive experience in the FMCG sector." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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